Advertising concepts - TV, Press, Magazines, York, North Yorkshire

This advertising concept for the original Halifax Building Society (latterly HBOS) has stood the test of time.

This simple concept of using groups of people to create shapes as a vehicle to illustrate aspects of the Halifax was the start of a poster campaign but it was soon realised that this was an idea with legs as they say in advertising.
(Sorry for the pun but I just cannot help it).

Anyway, the campaign rolled out into national TV, Press and Magazines.

Running since 1983, this campaign was possibly the longest running campaign on UK television for a financial institution. The TV shoot was done on location
at an army barracks on Salisbury Plain, England.

The TV commercial was nominated for a Clio Award in New York.

 You don't have to be a plc to afford excellent advertising concepts. My core business is with owner managed SME's.

Please contact me to discuss your requirements and prices.

Pica Design & Communication Arts

 

 

 

 

 

 

 

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